To increase capacity & avoid duplication:
The National Trust’s staff have extensive knowledge and expertise, but they do not always have the time or resources to create interpretation through academic research. In addition to commissioning new research, we hope to create a better framework within which findings can be shared.
To enrich interpretation:
Research-based interpretation will be used to enrich the National Trust's existing online content, in addition to informing room guides and guidebooks, and staff and volunteer training.
To encourage a culture of collaboration:
Universities have a wealth of knowledge, resources and enthusiasm that can benefit heritage organisations through structured, strategic partnerships. In turn, academics gain access to a large and established outlet for their research, in addition to valuable work experience opportunities.