In 1948, Vogue France ran a profile of the Algerian artist Baya Mahieddine. The accompanying photoshoot pitched her as a model of North African textiles, then fashionable in French modernist painting and design. Moreover, Arik Nepo’s cover photo staged Baya’s gouache paintings as if they too were textiles. Responding to the photograph, this essay weaves together the threads of Baya’s reception: cultural policy in colonial Algeria; Orientalist uses of textile; and an essentialising French art press.