Introduction: Corporate Reputation in Historical Perspective

Olegario R, McKenna C
2013
Journal article
Journal:
The Business History Review
Volume:
87
Issue:
4
,
Cambridge University Press (CUP)
,
pp.
643 - 654
No abstract available
Keywords:

35 Commerce, Management, Tourism and Services

,

3506 Marketing

,

3507 Strategy, Management and Organisational Behaviour

DOI
10.1017/s0007680513001074